Lagerlad is going out on a limb for this one. Recently the latest offering by Tourism Australia has been slammed for being incredibly kitsch, in fact outright tacky. However the Lagerlad is actually warming to it. There’s a total lack of self-consciousness that makes this ad work in its own way. Yes, its not written for travel sophisticates but so what? It is accessible and cheerful which is pretty much Australia in a nutshell.
Visit:
http://www.tourism.australia.com
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